Morgan Spurlock [Super Size Me] is back with a documentary about brand marketing in movies. Spurlock has made just one feature documentary between this and the 2004 McDonald's documentary that was so popular, mainly because he has had a documentary TV series, 30 Days, that he has been working on.
The documentary starts by giving examples of advertising in movies and television shows, some incredibly blatant. He then decides he wants to make a movie built 100% on advertising money. He gives his pitch to a few companies and receives constant rejection. I'm not sure if this was just editing to make the viewer think that he went from constant rejecting to a lot of acceptance or not. He starts to pick up some major sponsorship from POM Wonderful, JetBlue, and Mini. At this point the film really takes a turn, we see the affect of the sponsorships and what he is allowed to say. The final approval of the film requires that POM Wonderful is happy with the final product. So we aren't even sure what ELSE has been taken out.
The film does not attack any of the issues with advertising in film, it merely talk about how it works. That isn't enough for a good documentary. You won't see this on anyone's "top" lists.
IMDB Link: http://www.imdb.com/title/tt1743720/